The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)

A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy.

The authors clearly explain SEO fundamentals, while correcting many common misconc

Rating: (out of 15 reviews)

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5 thoughts on “The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)

  1. Anthony Lawrence says:

    Review by Anthony Lawrence for The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)
    I am one who has been very outspoken about the more shady SEO practitioners and about the ridiculously overprices “courses” that are heavily promoted on the Internet. SEO has acquired some of the taint of huckster marketing because of that.

    I hope this book helps eliminate some of that. There’s no need to pay some self-styled “Internet Guru” hundreds or thousands of dollars for SEO secrets. There are no secrets: every concept, every “trick”, every piece of advice is available on the Internet for free. Of course you have to find it all, you have to learn what things are outdated, what advice doesn’t work – or you could find 99% here in this book.

    Of course it’s not for everyone. It assumes some technical knowledge or at least access to someone with that knowledge. As an example, at several points 301 redirects are used as the solution certain SEO issues. Although some minor direction is given about implementing these, you’d need more than is provided here if you were a neophyte – someone using Blogger or […] isn’t going to become proficient with Apache from reading this.

    The only small complaint I can make is that sometimes the authors use too many examples, especially for the more basic concepts at the beginning of the book. However, too many is far better than too few, so I won’t complain too much. I definitely can’t complain that they left anything out: this could serve as a course book for a SEO class.

    I’ll be recommending this strongly.

  2. Review by wes unruh for The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)
    I did enjoy this overview of the SEO field. Granted, even though it has a first printing copyright of October 2009, there are already some outdated links, which only serves to highlight the incredible rate of development that the Internet engenders. This is an excellent introduction to a highly volatile field, and I was very impressed with the depth of subject matter. At the same time, I found the repetition from chapter to chapter of nearly identical text somewhat distracting, which is why I hesitate to give this book a full five stars.

    In some ways, this book sets the stage for the next evolution in marketing. Pay-Per-Click does not have the return on investment that Search Engine Optimization can have, and the authors do a very good job of outlining exactly why this is – and while there are many, many different signals which can be manipulated to some extent by a search engine optimizer (optimist?) the authors do an excellent job explaining the many pitfalls that can arise when SEO is done incorrectly. Still, I was somewhat perplexed to note that two tools I rely on most heavily seemed completely overlooked in the text, those being Google Alerts (which provides me with endless supply of keyword-relevant content as it hits the net) and Market Samurai, an astoundingly useful tool in my keyword research process.

  3. Jason L. Mcdonald says:

    Review by Jason L. Mcdonald for The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)
    The Art of SEO is a good book, but it could have been a great book. I reviewed it on my blog, in detail, and as an SEO training and teacher, I am always on the lookout for the latest and greatest in SEO.

    The book has a lot of great insights into SEO, but it suffers drastically from a forest-for-the-trees phenomenon. As I have taught several hundreds of people SEO, I know that most people do not need the esoterica. They need the basic process of SEO – from 1) keywords, 2) on page factors like page tags and website structure, 3) link building, 4) metrics.

    This book has all the esoterica, with no break outs to the big picture. Tons of small print, and no headlines. Where was the editor? Asleep?

    If you could combine the Dummies series in terms of layout with the content of this book, you’d have a fantastic guide to SEO. But, alas, you do not.

  4. Review by George for The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)
    The Art of SEO is a good solid book full of valuable information about search engine optimization. This is not a beginner’s book to SEO, it assumes basic knowledge. It is not on the other hand heavily technical. It does not give a formula for setting up a website to maximize its SEO potential. Websites are unique and require different strategies to maximize their SEO.

    The book does give tons of examples and techniques used in various ways that would increase the ranking within search engines. It also discusses, and gives examples of so-called tricks that have been used in the past to increase rankings. It does points out the danger of using such tricks in the present environment.

    There is plenty of information for the web developers and webmasters to consider when developing for a site. Such as the drawbacks of using Flash or Silverlight in regards to SEO. The importance of naming conventions for such things as images. The book discusses site hierarchy as it applies to search engine optimization. Linking, the dos and don’ts. What works, what works best.

    The book is an easy read, and although it requires some technical knowledge, almost anyone with a basic level of understand should have no problem. If someone wants to be a SEO expert, they might feel the need to read this book will are cover to cover. For others it would make a good reference book or something to be skimmed through picking out the information that may apply to the work they’re doing.

  5. Jamie Beth Wachstein says:

    Review by Jamie Beth Wachstein for The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)
    I’ve bought a number of SEO books in the last few months. As someone who has little experience with search engine optimization, I was looking for a book that wasn’t overly complex but rather could explain key concepts and then give me practical advice on how to implement SEO techniques for my own website. I thought the Art of SEO would do the trick but was very overwhelmed by the concepts presented. Additionally, I didn’t feel as though it gave me the tangible “here’s exactly what you need to do” type of instructions.

    As a small business, I’m running sales, marketing, and operations. I don’t have a lot of time to learn about all of the SEO theory. After buying a few books, I thought SEO Made Simple was the best. It’s a thin book but dispenses with all of the unnecessary theory and just tells you what you need to know and what you need to do – which was more of what I was looking for.

    The Art of SEO is good if you want all the theory behind SEO but, in my opinion, not as practical as some of the other guides that are out there.

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