An empirical study of Web browsing behaviour: Towards an effective Website design [An article from: Electronic Commerce Research and Applications]

This digital document is a journal article from Electronic Commerce Research and Applications, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Media Library immediately after purchase. You can view it with any web browser.

Prior studies have suggested that a good Website design which facilitates a user’s Web browsing behaviour would generally lead to better user performance. In this research, we examine user Websi

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