Closing the KDD Loop to Improve Website Design: A study of using web mining techniques to analyse the browsing behaviour of users

Website design is an important criterion for the success of a website. In order to improve website design, it is essential to understanding how the website is used, and it is also helpful for discovering potential design problems and so for improving website design. The KDD process for website design is an approach which uses the clickstream data for analysing the browsing behaviour of users and improving the design of websites. The four steps of KDD process are Data Collection and

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Price: $ 106.00

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